Case Studies | So Digital Marketing

Real Businesses. Clearer Marketing. Better Direction.

A selection of recent projects showing how I support businesses with strategy, messaging, websites and ongoing marketing direction. Each one is different, but the goal is always the same: to bring clarity, simplify decision-making and create marketing that actually supports growth.

Work with me

Website Strategy & Structure

Messaging & Positioning

Social Media & Content Direction

Ongoing Marketing Support

Devon Property Experts

What I did

I worked closely with Devon Property Experts to build and manage their marketing across both digital and offline channels. This included:

Website design and ongoing management

Printed marketing campaigns

Alongside generating enquiries, a major focus was improving the overall perception and professionalism of the business online.

SEO and blog content

Van signage and branding

Social media strategy and content creation

Brand direction and visual identity updates

Photography and video content

Local awareness campaigns

Lead management

Customer testimonial collection

FULL BRAND & MARKETING SUPPORT

The Challenge

When Devon Property Experts approached me, the business had no website, no social media presence, no clear branding and no structured marketing strategy in place. Most enquiries came through word of mouth and referrals, with very little local brand visibility online. The goal was to build a professional and credible brand presence that would help generate consistent local enquiries, improve visibility across South Devon and support long-term business growth.

Results

The business has seen strong growth in local recognition, repeat customers, social following and overall brand credibility, with multiple customers commenting on how professional the business now looks online.

From January 2026 to April 2026:

490%

INCREASE in FACEBOOK IMPRESSIONS

In the same 4 month period from 2025 - 2026

247%

increase in FACEBOOK PAGE VISITS

In the same 4 month period from 2025 - 2026

1,200%

Increase in CONTENT INTERACTIONS

In the same 4 month period from 2025-2026

8 ENQUIRIES

via the website

Generated directly through the website via our contact forms and content

4 LEADS

Local Leafleting

Additional leads generated through a targeted leaflet campaign

6 BOOKED

Projects accepted

More people engaging with the brand cross platform

Ready for clearer results?

If you're looking for marketing that brings clarity and supports your growth, let's start a conversation about your business.

Let's get you these results

Els Tanning & Beauty

Website rebuild

The Challenge

Emma needed a new responsive website that properly reflected her business, services and brand, but like many business owners, didn’t have the time or headspace to figure out how everything should be structured, written or presented. Her marketing felt a bit pieced together, and there was an opportunity to create something more professional, more aligned and easier for customers to navigate.

What I Did

After auditing the existing website I created a report that highlighted areas for change and recommendations to achieve better results. The audit highlighted some clear actions, including to design for mobile first as majority of sessions are mobile, ensure clear route to treatments/pricing as there is none, make sure there is a clear navigation and journey for visitors, improve stats for gallery as that will be a decision-stage for visitors, and look into the chat/contact function to increase leads. From there, I:

structured the website to improve clarity and flow

refined the messaging

eased customer navigation

professional brand alignment

mobile-first optimisation

ensured key information was easy to find

guided the visitor journey

increased lead generation chat

simplified the process for owner

improved gallery stats

Results

833%

Increase in contact form submissions

A significant uplift in direct enquiries after launch.

25%

More unique users

More new visitors discovering and engaging with the website.

64%

Increase in gallery page visits

More people reaching a key decision-stage area of the site.

Achieve your growth goals

If you want to simplify your strategy and scale with confidence, let's discuss how we can partner up to achieve your specific goals.

Let's get you these results

Teignhouse Honey Chocolate

Brand, Messaging & Marketing Support

The Challenge

Teignhouse Honey Chocolate had a strong product and brand story, but their marketing lacked structure and consistency. There was an opportunity to communicate their unique product more clearly, bring more direction to their content and social media and create a more consistent presence across their marketing.

What I did

I worked with Anna to shape how the brand showed up and communicated, while also supporting ongoing marketing activity. This included:

refining messaging

product positioning

creating content direction

campaign ideas

social media support

clearer structure

brand storytelling

marketing activity support

Results

The brand now communicates more clearly and consistently, with a stronger sense of direction behind its marketing. This has helped build a more recognisable presence and a clearer connection with its audience.

100's

ORGANIC FOLLOWERS IN 1st quarter

A significant uplift in followers since the new content launched

15%

increase in sales

Since we relaunched the social platforms

3X

Increase in Engagement

More people engaging with the brand cross platform

Start your journey today

I’ll personally handle the complexity of your marketing so you can focus on your business with total peace of mind. Let’s connect to explore your ambitions and discuss how I can help you reach them through a clear, effective strategy.

Let's get you these results

“Working with Becky was such a positive experience. Her work ethic, attention to detail and ability to understand exactly what our business needed stood out from the start.

She made the whole process feel easy and supported, and it was clear how much she genuinely cared about getting things right for us. Nothing was ever too much trouble, which made such a difference while juggling the day-to-day of running our own business.

We’d highly recommend Becky to anyone looking for thoughtful, high-quality website or marketing support, and we’d happily work with her again.”

Emma | Owner, Els Tanning & Beauty
"Working with Rebecca has been an absolute game-changer. From the very beginning, she took the time to understand our brand and our unique voice, and then elevated Facebook and Instagram accounts beyond what we expected.

Rebecca went the extra mile to work out the business strategy for us to drive more sales through social media and it works!

What really stands out is her professionalism and reliability. Deadlines are always met, communication is clear, and she is constantly bringing fresh ideas to the table. It genuinely feels like having a dedicated partner who cares about your success as much as you do. Chocolate sells, people are engaging, a big thank you from a happy customer!'

Anna | Owner, Teignhouse Honey Chocolate
Before Becky got involved, we had very little in place marketing-wise. Since then, she’s completely transformed it. She built our website from scratch, manages all of our social media, writes blogs, designs leaflets, organised leaflet drops, worked on our van signage and also handles incoming leads from the website and social channels.

The difference has been massive. We’re generating far more enquiries, engagement has increased, and people are now recognising the Devon Property Experts brand locally. Becky has taken our marketing from pretty much nothing to a professional, consistent presence that actually brings in work.

She genuinely cares about the business and combines strategy with hands-on execution, which is rare to find.

Pete | Director, Devon Property Experts

“